Case study

With warm and muted colors, Hilkiah is the embodiment of what street-style clothing is. From simple logo tees to a handful of designs every 3 months, the goal for Hilkiah is to capture what makes street fashion good even better by coupling the fashion allure with the Word of God.

• The first photo is the color swatch as well as different tones and how they would work on the logo with and without a black background

• The second photo is a color test for the 4 primary colors layered with the first sub-mark logo

• The final photo is 5 different variations of the logo for different uses and general variation in branding.

These are the verses Hilkiah was founded on:

"The word of the Lord came to me, saying. 5 “Before I formed you in the womb I knew you, before you were born I set you apart; I appointed you as a prophet to the nations.” 6 “Alas, Sovereign Lord,” I said, “I do not know how to speak; I am too young.” 7 But the Lord said to me, “Do not say, ‘I am too young.’ You must go to everyone I send you to and say whatever I command you. 8 Do not be afraid of them, for I am with you and will rescue you,” declares the Lord."

Jeremiah 1:4-7